Page speed is very important for both the search engine and user experience.
Here are some tools you can use to optimize your site’s page speed:
Tools to Measure Page Speed
Tools to Optimize Your Page
Google Search Console: Like other website optimization tools, GSC analyzes your website and helps you improve it to rank better and boost conversions. You can learn more it by checking the Google Search Console help center.
Crazy Egg: Crazy Egg allows you to collect information in the form of user behavior reports, each of which provides you with a ton of data.
Yoast SEO: A WordPress plugin that makes sure you’re covering your SEO bases each time you create a new blog post or page for your website.
Moz: The keyword explorer tool, for instance, tells you what people are searching for when they find your site, while the rankings tool lets you know where you stand among your competitors.
Ahrefs: Ahrefs helps you analyze your backlinks. More importantly, it shows you your competitors’ backlinks, too, so you can search for broken or irrelevant links and ask those publications to link to your site instead.
Screaming Frog: Allows you to find broken links so you can fix them with a redirect or some other solution. Screaming Frog features a redirect audit tool, too, and a tool that lets you automatically find duplicate content.
Hello Bar: A tool to set up any overlay you want to collect emails from website visitors using lead magnets, discount codes, and more.
Source: optimizely.com , searchengineland.com, unbounce.com, crazyegg.com , wordstream.com