Conversion Rate Optimization: How to double your conversion rate

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Conversion rate optimization best practices can help you improve your results from the very beginning. In other words, you won’t have to start from scratch.

 

1. Identify your potential customer

Who belongs in your target market. And, sometimes more importantly, who doesn’t?

You want every marketing message to find its target. It must be so specific and compelling that your ideal customer can’t refuse it.

 

2. Collect and analyze data

Remember those metrics I mentioned earlier? Start tracking them. You can use conversion rate optimization tools like Crazy EggHello Bar, and Google Analytics to make sure you cover all your bases.

As you gather more data, look for patterns. Maybe most of your customers find you via Twitter, for instance, or read your about page before looking at your products. You can use that information to boost conversion rates.

 

3. Run A/B tests

I can’t stress enough how important it is to run A/B tests. I’m always testing every aspect of my offers because I don’t want to leave money on the table.

Tools like Crazy Egg have built-in A/B testing functionality. This means you don’t have to comb through the data yourself and develop a pounding headache. Instead, you know the “winner” and the winning variant gets the majority of the traffic even before the test concludes.

 

4. Discover the exact journey visitors take through your site

Mapping your buyers’ journey can yield lots of tasty nuggets of data. Do they read lots of your blog posts? Do they follow you on social media? How far do they scroll down each page?

 

5. Focus on the content that matters using heatmap analysis

The most important pages on your website, such as your landing pages and product pages, deserved special attention. Run heatmap analysis on those pages to see where people click and how they use the page. You can then optimize it for maximum conversions.

 

6. Create the perfect page with A/B testing

A/B testing doesn’t stop after just one test. In fact, you might need dozens of tests before you craft the perfect page.

Test your headline, body copy, hero image, CTA, CTA button color, font size, font color, and anything else that might impact conversions.

 

7. Don’t “guess”

Everyone starts out with a guess, but that’s where the guesswork should stop. Once you’re actively collecting data, make decisions based on what the numbers tell you.

 

8. Guide your customers

CTAs and directional indicators can help you guide your customers where you want them to go. Be strategic about where you place CTAs, arrows, navigational panels, and other elements.

 

This is step-by-step you should try & test to see the impact & effect.

There is no exact formula to all marketer how to increase the conversion rate. All you can do is trial error method. Match which formula that give you best conversion rate for all visitor journey to your site.

 

This article is written based on this below source with a little modify

Source : https://www.crazyegg.com/blog/conversion-rate-optimization/

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