How To Create A High-Converting Landing Page

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Here are some best practices for a high-converting landing page:

Keep your eye on the prize (aka the conversion goal)

Your landing page, especially for affiliate products, is not a homepage. Don’t include information that isn’t relevant to the offer/product. It’s just noise. Every element of your landing page needs to work cohesively towards your conversion goal. Remove distractions that might lead visitors elsewhere.

Keep design and copy flowing

Everything from design to copy should match the intent of the ad/link/email the visitor clicked to get to your landing page. The buyer journey needs to flow cohesively. Expectations must match. Any discrepancy and you risk bounces. Design should be simple to avoid visual clutter, and copy should be direct and compelling. It should speak to the visitor.

Use cues

Use different types of cues to convert visitors to customers:

- Directional: pointers, arrows, animations, etc to keep visitors on your page reading
- Call to action (CTAs): bold, contrasting colours and placed above the fold to make your CTA stand out
- Social proof: reviews, ratings, case studies, social sharing buttons etc to add authenticity. Landing pages with social proof in the copy convert on average at 12.5%, compared to 11.41% for pages without social proof (Unbounce Marketing).


Need for speed

A one-second delay in page load time can result in a 7% drop in conversions (99 Firms). Avoid weighing your page down with elements that don’t contribute to your conversion goal.

Use a tool like Page Speed Insights to analyze your page speed on a regular basis so you don’t lose out on those sweet conversions.

Optimization

Related to speed, make sure you’re aware of how visitors are browsing your page. Use that information to guide your design decisions. More than half of users browse on mobile devices, make sure your affiliate landing page is mobile optimized.


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