Tips For An Effective Call To Action (CTA)

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An effective CTA follows one golden rule:

๐— ๐—ฎ๐—ธ๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป ๐—ฒ๐—ฎ๐˜€๐˜† ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜‚๐˜€๐—ฒ๐—ฟ๐˜€.

Let's make that happen. For an effective CTA, you need to:

1. Tell your prospects WHY they need what you're offering (this is your header + copy to explain the value of your product),

2. Show prospects WHAT they're getting (an image of the product so they know what to expect), and

3. Use contrasting colours for an ATTENTION-GRABBING CTA button (a button that pops will convert higher than one that doesn't).

Bang out each of these elements and you'll convert your prospects into leads like it's nothing.

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