An effective CTA follows one golden rule:
๐ ๐ฎ๐ธ๐ฒ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐ฒ๐ฎ๐๐ ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ฟ ๐๐๐ฒ๐ฟ๐.
Let's make that happen. For an effective CTA, you need to:
1. Tell your prospects WHY they need what you're offering (this is your header + copy to explain the value of your product),
2. Show prospects WHAT they're getting (an image of the product so they know what to expect), and
3. Use contrasting colours for an ATTENTION-GRABBING CTA button (a button that pops will convert higher than one that doesn't).
Bang out each of these elements and you'll convert your prospects into leads like it's nothing.
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