An effective CTA follows one golden rule:
𝗠𝗮𝗸𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗲𝗮𝘀𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘂𝘀𝗲𝗿𝘀.
Let's make that happen. For an effective CTA, you need to:
1. Tell your prospects WHY they need what you're offering (this is your header + copy to explain the value of your product),
2. Show prospects WHAT they're getting (an image of the product so they know what to expect), and
3. Use contrasting colours for an ATTENTION-GRABBING CTA button (a button that pops will convert higher than one that doesn't).
Bang out each of these elements and you'll convert your prospects into leads like it's nothing.