In order to protect the integrity of our network, AdCenter mandates all Publishers and marketers to adhere to the following policies.
Our policies are broken down into four categories, as follows:
- Prohibited practices. These are things you cannot do if you want to promote our offers.
- Prohibited content. This is content on your websites that we cannot allow.
- Restricted content and features. These are limitations to the content you can use in your advertisements.
- Editorial and technical requirements. These are quality standards for your websites and advertisement content.
Abusing the ad network
AdCenter prohibits websites which contain ads, content, or destinations that attempt to trick or circumvent our review processes.
Examples of abuse of the ad network: promoting content that contains malware; "cloaking" or using other techniques to hide the true destination that users are directed to; cloning an advertiser’s landing page, site designs and or URLs; encouraging clicks on ads with text like “click the ads” or arrows pointing to the ads; using "robots" or otherwise harvesting other's email addresses from AdCenter; using hidden URLs or link manipulation; "gaming" or manipulating settings in an attempt to circumvent our policy review systems; "phishing" or falsely purporting to be a reputable company in order to get users to part with valuable personal or financial information; using AdCenter systems to facilitate the transmission of unsolicited or unauthorized material including chain letters and pyramid schemes.
Data collection and use
We don’t allow websites which attempt to collect information about users for unclear purposes or without appropriate security measures.
Examples of user information that should be handled with care: full name; email address; mailing address; phone number; national identity, pension, social security, tax ID, health care, or driver's license number; birth date or mother's maiden name in addition to any of the above information; financial status; political affiliation; sexual orientation; race or ethnicity; religion.
We don’t allow websites or advertisements that attempt to deceive users by providing misleading information about the website or an advertiser’s products.
Examples of misrepresentation: making misleading or unrealistic claims regarding product content or features; promising the availability of files or specific content on an advertiser’s site; disguising ads or using layouts that make it hard for users to distinguish between the site’s content and advertiser’s ads; pretending to be the provider of the advertiser’s products; use of fake testimonials; using any deceptive, unfair or false advertising tactics, such as ‘trick-to-click’ strategies or making false claims that users have won a prize.
Dangerous products or services
AdCenter prohibits websites which promote products or services that cause damage, harm, or injury.
Examples of dangerous content: Equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products.
Enabling dishonest behaviour
AdCenter prohibits websites which promote products or services that are designed to enable dishonest behaviour.
Examples of products or services that enable dishonest behaviour: Hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services.
AdCenter prohibits websites which contain shocking content or promote hatred, intolerance, discrimination, or violence.
Examples of inappropriate or offensive content: bullying or intimidation of an individual or group, defamation, racial discrimination, hate group paraphernalia, graphic crime scene or accident images, cruelty to animals, murder, self-harm, extortion or blackmail, sale or trade of endangered species, ads using profane language.
AdCenter prohibits the use of promotional materials that are in any way disparaging or may bring into disrepute an Advertiser and/or the Network.
Restricted content and features
We abide by local copyright laws and protect the rights of copyright holders, so we don’t allow websites or ads that are using copyrighted content without authorization. Publishers are responsible for adopting a DMCA-compliant, Electronic Commerce (EC Directive) Regulations 2002 or other relevant equivalent system, including a written policy for the handling of takedown notices.
We prohibit websites which use any third party's trademarks, branding or intellectual property without authorization. This includes promoting the sale of counterfeit goods or services, containing a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.
As a publisher, you are responsible for ensuring that you comply with all applicable laws and regulations, in addition to AdCenter’s policies, for all of the locations where your websites are showing.
Editorial & technical requirements
We want to maintain a high standard of quality and professionalism for the Publishers that we choose to work with, so we’ve developed editorial and technical requirements to help keep your websites and ads relevant, transparent and legally compliant.
In order to provide a quality user experience, AdCenter requires that all websites meet high professional and editorial standards. We only allow sites that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.
A reason to exist
All websites must have a home page and a “reason to exist”, and there must be a homepage with subpages. All subpages must be accessible from the homepage. Isolated landing pages are prohibited.
All websites must be fully functional, no "under construction" pages and all pages must load under 8 seconds.
All websites must contain an appropriate Contact Page containing contact information and a contact form for customer queries and/or complaints, with corresponding response times. The Contact Page must be accessible from every subpage.
Accurate user information
All user information provided by the publisher, including domain and payment information, must be accurate, true, and up-to-date.
General Rules for Websites and Affiliates offering Promotions
- Full contact details of the company or Affiliate must be available on the Affiliate’s website and on all their pages or a prominent customer support link leading to the contact information.
- Company Name
- Email Address or Contact form, either Web or Chatbot
- Telephone Number or functioning VOIP
- The Affiliate’s customer support should reply to all queries within 48 hours.
- Competition Rules must be readily accessible on the pages offering the promotions as well as any homepage if it exists in addition to. Their rules must state:
- The subject matter of their competition (what is being given away)
- Price for entry / if free
- Competition start and end dates - the end dates should not be extended unless absolutely necessary and confirmation must be made that prior participants will not be disadvantaged
- Instructions for entry
- Terms and conditions should be translated into the language of the target country
- Clearly state if any geos are not eligible for entry
- Specify the number and nature of prizes where omitting that information would be likely to mislead e.g. two phones per fortnight.