On-Page SEO Checklist

  • Updated

There are plenty of factors that help a website rank in SERPs.
By prioritizing on-page optimization to help search engines understand your website's content, you'll give your site a ranking and traffic-boost.

Here are the most important elements of on-page SEO to pay attention to:

  1. High-quality content: Websites that provide truly valuable content to their visitors are rewarded with higher rankings.

  2. Title Tag: exists in the head section of each page, giving information to search engines and users about your page's content

  3. Meta description: Meta descriptions and title tags provide descriptions about what your page is about. They are displayed in the search results beneath the title of the page.

  4. Title Tag Modifiers: words like best”, “guide”, “checklist”, “fast” and “review” can help you rank for long-tail versions of your target keyword.

  5. Headlines: Compelling headlines increase CTRs.

  6. Header Tags: header tags (H1-H6) help the organization and readability of your content. They also help Google understand the structure of your page.

  7. Keyword Cannibalization: avoid using the same keywords or phrase on multiple pages. You'll only end up competing with yourself for ranking.

  8. Image Optimization: Include descriptive filenames and alt texts to make your website as accessible as possible.

  9. Internal links: when possible (and if it makes sense), link to other pieces of content you own.

  10. Keyword Frequency: Use your target keyword naturally next - avoid keyword stuffing.

  11. Optimize Your URLs: Keep them short, add keywords if it makes sense.

  12. Page Speed: Under 2 seconds is ideal.

  13. Mobile-friendly: More than 50% of users browse on mobile, make sure your site is optimized for them.

Source: searchenginejournal.com, moz.com, backlinco.com

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