"On-Page SEO Checklist”
There are plenty of factors on your own website that can help you get traffic and it is important to always put on-page optimization your priority as you have full control over it.
On-page SEO is the practice of optimizing individual webpages in order to rank higher and earn more relevant traffic in search engines.
On-page optimization is important because it helps search engines to understand your website’s content and if it is relevant to what the user is looking for.
Here in this article, we will guide you through the most important elements of on-page SEO.
- High-quality content: Google always wants high-quality content and it will reward websites by higher ranking.
- Title Tag: it exists in the head section of each page and gives information about your pages content to search engines.
- Meta description: Both meta descriptions and title tags provide descriptions about what your page is about and will show in the search results beneath the title of the page.
- Use Title Tag Modifiers: words like best”, “guide”, “checklist”, “fast” and “review” can help you rank for long-tail versions of your target keyword.
- Headlines: write compelling headlines and increase the chance of getting clicks.
Header Tags: Header tags ( H1-H6) identify headings and subheadings in your content. Using the H1 tag “helps Google understand the structure of the page”.
Keyword Cannibalization: avoid using the same keywords or phrase on multiple pages as it can cause keyword cannibalization and you are competing with yourself for ranking.
Image Optimization: Use original image and add descriptive filename and alt text which include your targeted keywords.
- Internal links: links to other pages within your website.
Keyword Frequency: avoid keyword stuffing, however, use your target keyword naturally next, it’s better that your targeted keyword won’t be more than 2% of your whole content.
Optimize Your URLs: Try to respect these two rule:
Make your URLs short
Include a keyword in every URL
Work on your page speed
Use of Schema.org structured data or another markup
- Mobile-friendliness: optimizing your pages to show and navigate perfectly on mobile is a key.
Source: searchenginejournal.com, moz.com, backlinco.com