How to rank faster on Google and Bing for organic search

Remember: building organic traffic is robust and a slow process. That doesn't mean you can't give your site the best chance to rank quick and early. Keep reading for high-level advice and tips. You can find more details and actionable items over at the AdCenter Academy.

Keyword research:

Focus on the keywords that have good search volume and lower competition. Target long-tail keywords.

Write quality content

• When you find keywords you want to rank for, create strong, unique and engaging content around it.
• Create a blog and publish regularly using the keywords you find in step 1 
• Distribute your content on industry forums or communities.

Perform On-Page SEO: Write SEO friendly titles, meta Descriptions, UR, alt tags. Refer to our On-page SEO Checklist for more info.

Internal linking:Link from your page to another page on your site. This helps search engines evaluate your site's credibility, helping you rank higher.

Outbound linking: Get other sites and influencers to link to your page.

Ensure your site is fast, with a loading page speed of less than 2 seconds.

Social Media Presence: Create social media profiles on platforms that complement your strategy. Most importantly, be active by posting and sharing engaging content .

User experience & mobile friendly website

• Google uses mobile-first prioritization, so your site needs to be responsive and user-friendly on mobile devices.
• Nice, clear and friendly layout, navigation and avoid confusing your users.
• Create an RSS Feed
• Dominate Featured Snippets: This is a summary of an answer to a user's query, which is displayed on top of Google search results.

Some other important things to do: 

• Submit your link directly to the search engines.
• Submit your Sitemap to Google Search Console.
• Install Google Analytics.
• Add Google Search Console.
• Use Yoast SEO if you are using Wordpress to help write SEO optimized content that ranks.

Some tips to avoid those penalties:

• Avoid building cheap links.
• Avoid paying for inbound links completely.
• Avoid using exact-match anchor text.
• Avoid publishing low quality, scrapped or stolen content.
• Make sure that the content you publish is unique, relevant and helpful to users.