Lesson 11: Additional SEO Considerations

We hope you enjoyed reading our previous articles and they gave you good insight of what is SEO and what you can do to get high quality search traffic to your website.

In this article we will go over some important points that have already been covered briefly, but in more detail here. This lesson can serve as a reminder for important details you should always make sure to focus on.

Step 1. Check that only ONE version of your site is browse-able

You need to check that only one version of your site is browse-able.

Consider all the ways someone could type your website address into a browser (or link to it).

For example:

  • http://yourdomain.com
  • http://www.yourdomain.com
  • https://yourdomain.com
  • https://www.yourdomain.com

Only ONE of these should be accessible in a browser.

The others should be 301 redirected to the canonical version.

You can see that if we type the HTTP version into the address bar, it automatically redirects to the HTTPS version.


We would recommend you use https:// (either www or non‐www) as there is a slight rankings boost for SSL enabled sites.Plus, it also keeps your site secure and increases trust.

You can get a free SSL certificate for your site from Let’s Encrypt.

Step 2. Start a website crawl

An SEO crawler will spider the site in the same way as Google and give us some useful information on the structure and current SEO setup.

There are quite a few SEO site audit tools capable of doing this, such as:

Step 3. Check Google for indexation issues

If your site has not being index = no ranking and it means your website does not exist.

To  check if your site is indexed, go to:

Google Search Console > Google Index > Index Status.

If you do not use google search console, you can search in Google using the site: search operator.



This will also tell you how many pages Google has indexed for your domain—it’s just not always as accurate as Search Console.

If you don’t see any results for this search, then you have issues.

It means that no pages on your site are indexed, which means no organic traffic whatsoever.

Step 4. Check that you rank for your brand name

Check your brand name by searching it on Google, unless your site is very new, you should see your site as first organic result.

How to make your website branded?

You need to do Brand building and link building.That means doing things like:


  • Building some strong, branded links;
  • Running a PR campaign (i.e., getting mentioned and linked‐to from big well‐known websites)
  • Building some citations on business directories;
  • Making sure the site has a Google Business listing;
  • Ensuring the site has a presence on all the major social networks.



Step 5. Manually perform some BASIC on‐page SEO checks

It's good to start checking on important pages on your website which I suggest start with Home page, You can easily check some on page optimization by answering to these questions:


  • Does the page have a well‐crafted, clickable title tag?
  • Is there a custom meta description? Is it optimized for maximizing click‐throughs?
  • Is there only one instance of the H1 tag? Is it well‐optimized?
  • Are subheaders (H2, H3, etc.) being used correctly?


Step 6. Check for duplicate and thin content

Google HATES duplicate content.If you have Too much of it and your site can get crushed by Panda algorithm.

Duplicate content isn’t the only content‐related issue you should be aware of.Thin content (i.e., pages with very little written content) can also be a problem

Step 7. Check that your site (and individual pages) load FAST

It has long been confirmed that site speed is one of Google’s many ranking factors.

Google’s PageSpeed Insights Tool is a good starting point for this. But it’s a bit hit and miss.


Step 8. Check for structured data errors

The next step in our audit process will be to test any structured data that the site may contain and ensure it is properly formed.

Examples of content that may benefit from the inclusion of structured data include:


  • Reviews;
  • Product information;
  • Events


We can use Google’s Structured Data Testing Tool to test existing structured data.

Step 9. Analyse organic search traffic

It’s important to track your overall organic traffic so that you can see how many people are visiting your site as a result of your SEO strategy. To see your organic search you can

Go to Acquisition > All Traffic > Channels and then click on the Organic Search channel in the report table.

Step 10. Check that rankings are heading in the RIGHT direction

Google Analytics will tell you how much organic search traffic you’re getting.

But it won’t tell you how your rankings are progressing.

In 2018, Google is smart enough to understand synonyms and semantically‐related keywords (more on those later!), meaning that you no longer have to obsess about the strategic placement of exact‐match keywords on your web pages.








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