What is a Search Engine Spam Penalty?
A search engine penalty may be a retaliatory action being taken against a website involving in deceptive or black hat SEO practices.
Penalties will vary from as very little as down rankings to as severe as absolutely blacklisting from the search engine’s index.
Here are some things that we suggest you to avoid doing
1. Google Panda: Thin’ or ‘shallow’ content
Google Panda is an algorithm which targets very less content or content that is filled up with images. This penalty targets whole domain and you might see your organic traffic from Google going down. Google Panda also hits irrelevant content that does not provide value to readers.
Today, it’s no longer a question of whether the content is simply relevant, but also whether it is valuable to the user.
To learn more about this, see some of our articles in the category below:
Cloaking is a search engine optimization technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page
In this technique, a software known as cloaker is often used to create cloaked content that search engine crawlers are not able to crawl. Cloaking is an illegal practice and is considered a Blackhat SEO technique and is not advisable to use.
3. Keyword stuffing
It’s one of the oldest spam tactics on the books, yet it’s still being used, and the search engines still don’t like it. Search engines say to use words you want to be found for on your pages. But do not stuff your page with keywords. Filling pages with keywords or numbers results in a negative user experience, and can harm your site's ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.
4. Hidden text
Once you decide to keyword stuff, your next thought will probably be “Why don’t I hide all this text that no human wants to see?” You might make the text white, so it blends with a page’s background. In doing so, you will have spammed a search engine.
Search engines don’t like anything hidden. They want to see everything that a user sees. Don’t hide text, whether by using styles, fonts, display:none or any other means that so a typical user can’t see it.
5. Ads/Top Heavy layout
Google has an algorithm that looks at your page layout and if the ads above the fold are excessive, your site can be penalized and downgraded in the search results.
The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users.
6. Paid links
The bottom line is that to rank on Google, you have to follow Google’s rules — and the rules say no buying or selling links in a way that passes on search engine ranking credit.
Buying or selling links is a violation of Google’s Webmaster Guidelines and will result in a penalty if you’re caught.
7. Blog Comment Spam
Blog Comment can be referred to a spam by adding a comment for a backlink that doesn’t raise a relevant question or contribute a relevant thought or compliment to the article.
But even that doesn’t cowl it – as a result of I additionally suppose that relevant comments left with the incorrect intent will be spammy.
If Google founds that your most of the backlinks are from irrelevant or spammy blog comments you can be in a lot of trouble and can even be penalized.