Lesson 10: Mobile, International & Local SEO

 

america-analysis-business-926987.jpg

 

In this article we will cover some important points that we talked earlier but it's a good reminder and good to work on them on regular basis.

Topics covered in this lesson:

  1. SEO Checklist : 10 SEO steps that you should review on a regular basis
  2. Tips to increase your conversions on mobile

 Back to Course Outline

 

SEO Checklist

Step 1. Check that only ONE version of your site is browseable

You need to check that only one version of your site is browseable. Consider all the ways someone could type your website address into a browser (or link to it).

For example:

  • http://yourdomain.com
  • http://www.yourdomain.com
  • https://yourdomain.com
  • https://www.yourdomain.com

Only ONE of these should be accessible in a browser.

The others should be 301 redirected to the canonical version.

For example:  if we type the HTTP version into the address bar, it automatically redirects to the HTTPS version.

 

Recommendation

We would recommend you use https:// (either www or non‐www) as there is a slight rankings boost for SSL enabled sites.Plus, it also keeps your site secure and increases trust.

You can get a free SSL certificate for your site from Let’s Encrypt.

Step 2. Start a website crawl

An SEO crawler will spider the site in the same way as Google and give us some useful information on the structure and current SEO setup.

There are quite a few SEO site audit tools capable of doing this, such as:

Step 3. Check Google for indexation issues

If your site has not being index = no ranking and it means your website does not exist. To  check if your site is indexed, go to: 

Google Search Console > Google Index > Index Status.

Index_Status.jpg

If you do not use google search console, you can search in Google using the site: search operator.

Example:

site:yourwebsite.com

This will also tell you how many pages Google has indexed for your domain—it’s just not always as accurate as Search Console.

indexed_pages.jpg 

If you don’t see any results for this search, then you have issues.

It means that no pages on your site are indexed, which means no organic traffic whatsoever.

Step 4. Check that you rank for your brand name

Check your brand name by searching it on Google, Unless your site is very new, you should see your site as first organic result.

brand_rank.jpg

How to make your website branded?

You need to do Brand building and link building.That means doing things like:

  • Building some strong, branded links;
  • Running a PR campaign (i.e., getting mentioned and linked‐to from big well‐known websites)
  • Building some citations on business directories;
  • Making sure the site has a Google Business listing;
  • Ensuring the site has a presence on all the major social networks. 

Step 5. Manually perform some BASIC on‐page SEO checks

It's good to start checking on important pages on your website which I suggest start with Home page, You can easily check some on page optimization by answering to these questions: 

  • Does the page have a well‐crafted, clickable title tag?
  • Is there a custom meta description? Is it optimized for maximizing click‐throughs?
  • Is there only one instance of the H1 tag? Is it well‐optimized?
  • Are subheaders (H2, H3, etc.) being used correctly?

 

Step 6. Check for duplicate and thin content

Google HATES duplicate content. If you have too much of it, your site can get crushed by Panda algorithm.

Duplicate content isn’t the only content‐related issue you should be aware of. Thin content (i.e., pages with very little written content) can also be a problem.

Step 7. Check that your site (and individual pages) load FAST

It has long been confirmed that site speed is one of Google’s many ranking factors. Google’s PageSpeed Insights Tool is a good starting point for this. But it’s a bit hit and miss.

page_speed.jpg

Step 8. Check for structured data errors

The next step in our audit process will be to test any structured data that the site may contain and ensure it is properly formed.

Examples of content that may benefit from the inclusion of structured data include: 

  • Reviews;
  • Product information;
  • Events 

We can use Google’s Structured Data Testing Tool to test existing structured data.

Step 9. Analyse organic search traffic

It’s important to track your overall organic traffic so that you can see how many people are visiting your site as a result of your SEO strategy. To see your organic search you can

Go to Acquisition > All Traffic > Channels and then click on the Organic Search channel in the report table.

Step 10. Check that rankings are heading in the RIGHT direction

Google Analytics will tell you how much organic search traffic you’re getting.

But it won’t tell you how your rankings are progressing.

In 2018, Google is smart enough to understand synonyms and semantically‐related keywords (more on those later!), meaning that you no longer have to obsess about the strategic placement of exact‐match keywords on your web pages.

Tips to increase your conversions on mobile

These days, if your website is not mobile friendly, there is no way it will survive. It is not enough to have a responsive website, it actually has to be designed for content and structure for a mobile. 

In addition to simply providing a better experience for your visitors, you should be optimizing your site for mobile because of Google. Google is officially testing a mobile-first index. 

What does designing for mobile mean? For mobiles the rule is: Less is more .

  1. Large and easily legible text
  2. Short paragraphs
  3. Every key feature is just a tap away
  4. A single call-to-action

Take this "Rule of thunb" for example:

mobile_buttons.jpg

https://convertica.org/4-step-cro-blueprint-for-increasing-your-revenue-in-2018/

Make sure your CTAs are visible on mobile:

Larger buttons work a lot better thank small links, since visitors will use their thumbs to navigate through your page. Text links are mostly made for desktop versions. 

Not sure how your site looks on mobile? See what your responsive site looks like on a variety of standard screen sizes: Click Here

 

Mobile Site for Local SEO

Mobile versions of your site are also important for your Local SEO optimization. 

50 percent of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on a computer/tablet did the same.

Search Engine Lands suggest a few tricks for increasing local SEO for mobile:

  • City and state in the title tag
  • City and state in the H1 heading
  • City and state in the URL
  • City and state in content
  • City and state in the alt tags
  • City and state in the meta description
  • Business Name, Phone and Address

 

  Back to Course Outline

 

Source:

https://ahrefs.com/blog/seo-audit/

https://ahrefs.com/blog/on-page-seo/

https://searchengineland.com/library/channel/seo

https://backlinko.com/seo-site-audit

 

Have more questions? Submit a request

Comments