Lesson 7: Simple Strategies To Improve Your Page & Domain Authority



For this lesson we have summarized our most practical tips that you can use to improve your domain authority. This part of SEO tells search engines that your pages are high-quality and will recommend your site to higher quality traffic...

Topics covered in this lesson:

  1. Definitions: Page Authority VS Domain Authority
  2. Practical Steps To Increase Your Page Authority
  3. 26 Tricks to Improve your Domain Authority

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Page Authority

Page authority is a metric, developed by SEOMoz, to predict the ability for a specific page to rank in search engines. Page authority uses a 0 to 100 logarithmic scale. A high Page authority score means your page has the potential to rank well in search engine results.


  • Why Page Authority is important?

The higher a Page Authority score one of your web pages receive, the better chance it has of ranking high on Google’s search engine results pages, after all. 

  • Where can you find Page Authority?

Page Authority metrics are incorporated into dozens of SEO and online marketing platforms across the web.

In the Moz ecosystem, you can measure Domain Authority using Link Explorer, MozBar, Moz's free SEO toolbar, or in the SERP Analysis section of Keyword Explorer. Authority metrics are also incorporated into all Moz Pro campaigns, as well as our API. 

  • How do I influence Page Authority?

Page Authority depends on many factors, and thus can fluctuate for a wide number of reasons. The best way to influence a page's Authority is to improve its link profile. This can be accomplished by getting external links from other high-authority pages, which in turn act as "votes of confidence" for the authority of your page

  • Page Authority vs. Domain Authority

Whereas Page Authority measures the predictive ranking strength of a single page, Domain Authority measures the strength of entire domains or sub-domains.


Practical Steps To Increase Your Page Authority

1. Create Fresh Content

You need to create high-quality content that is relevant to your brand, and you need to post new content on a regular basis. The better your content ends up being, the more likely it is to be shared, commented or liked by readers – and the more likely other sites are to link to your page.

2. Earn External Links

External links are important for a variety of reasons.


The higher quality the site is that links to your pages, the higher quality the traffic will be...

Additionally, external links from high-quality sites are considered a strong indicator of quality – something Google deems incredibly important.

First of all, the content needs to be good. Without good content, you’re facing an uphill battle.

Secondly, promote your content on social media. The more social signals you have, the more exposure your content has, which means other sites have a better chance at coming across it.

Thirdly, you should also link to other authority sites in your blog posts. These sites will take note of the fact that you are sending them traffic and will often return the favor by linking to your site as well.

Last but not least, writing guest blogs for other sites within your industry is a good way to earn external links while also building brand authority to boot.


3. Use Images

use of images can have quite a big impact on your Page Authority. Using images – especially images that are of original content – can provide your page with a number of benefits.

Why images are important?



  • Images make content more readable.
  • Images are more shareable.
  • Images can improve SEO.


 Make sure that you use strong SEO keywords in this ALT text so that your images can be found on Google’s search engine, thereby improving that page’s ability to generate more traffic.


Domain Authority

Here are also some tips and checklist that i used from seopressor.com to help you increase your Domain Authority:


Site Structure


Keep a clean and easy to understand site structure​ to improve user experience.


Monitor your bounce rate​. A low bounce rate means not many people leave your site after entering it. So you should always aim for the low bounce rate.


Use text links​ on your site. It helps both the users and search engines to find the most relevant content on your site easily.


Insert alt text in your images​ as it is considered as the anchor text for images. This helps Google crawlers to understand your images.


Keep the number of links​ on your site within a limit for better crawlability.

Optimize Your Site


Link your site’s related pages in a relevant context. This internal linking strategy can help to improve your search engine performance.


Manage all the links on your site with SEOPressor Site Audit. You can also find out the broken links and fix them​ in the Site Audit.


Improve your page speed​ to provide a better user experience. You can check your site speed on the PageSpeed Insights by Google Developers. Find out how we boost our page speed here: http://seopressor.com/blog/how­to­boost­page­speed/

On­ Page SEO


Other than your main keyword, use more LSI keywords​ from LSIGraph.


Keep your URL relevant and short​ to prevent being truncated when displayed on Google results page.


Google loves fresh content. Create a “Recent Posts”​ section on the sidebar. This can help to improve the crawling speed by Google bots and create an opportunity to be seen by more users.



Create quality content that provides valuable information​ to your readers.


Use the link earning technique to attract more visitors to your blog.


Produce evergreen content​ that will get you consistent visitors and links.


Research for the current trending topic​ on Google Trends and identify what can attract your readers the most


Generate more titles​ from Blog Title Generator.

Content Promotion


Promote your content on social media such as Facebook, Twitter, Google+, Pinterest and LinkedIn.


Reach out to the influencers. You can join the inbound marketing communities like Inbound.org and GrowthHackers to find experts in the SEO industry.


Leverage your email subscribers list by placing email subscription widgets ​in your sidebar, footer, or below your content.

Outreach To The People In Your Field


Reach out to the top blogs and other types of sites in your field, then suggest your content to them via email or their contact form.


Analyze your competitors’ link profiles​ by using Ahrefs.

Social Media Presence


Setup social media sharing buttons​ to get more exposure when readers share your content, netting your traffic from social media. Tool that can be used to grow your website’s traffic: SumoMe.


Set up your profiles ​on social media with profile pictures, cover picture, background, and details.


Gain high ­authority followers​ and initiate conversations with them.

Brand Engagement


Reply to your readers’ questions and comments.


Increase your site engagement by creating a quiz f​or your readers. Quizzes can also help in your content marketing campaigns.


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