Lesson 1: Start your SEO training

In this lesson we will introduce the importance of SEO for affiliate marketers, as well as the 3 essential components of SEO: Technical SEO, On-Page SEO and Off-Page SEO.

 

Topics covered  in this lesson:

  1. Basic Definitions
  2. Why your site is not converting?
  3. Increase Conversion Rates on your site using SEO
  4. Improve the quantity and quality of traffic to your website:
    • Use crawlers to your advantage
    • How Keywords affect your Rankings
  5. Begin your Technical SEO training :
    • Audit your site: free tools to audit your on-page SEO.
    • Understand how crawlers rank your site.

 

Back to Course Outline

 

What is SEO ?

 

What MOZ says: “Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Organic means non-paid.”

What SearchEngineLand says: “In other words, It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

 

The basics of SEO:

 

 Why Your Site is not converting?

 

An affiliate website using Ad-Center offers will convert on average at every 1000 unique visitors. Some GEOs are converting better than others of course, but this is our average at the moment.

If your website is not having a conversion rate of 1/1000 Unique Visits PAY ATTENTION.

What is your main source of traffic?

Review your analytics, if your main source of traffic is Youtube. This is your main reason you are not converting.

We understand that many of you are looking into free sources of traffic, and you definitely should be getting as much free traffic as possible, that’s smart. However, if you want for your traffic to bring you income, invest into Google organic.



5 traffic sources that convert best

 

1 Google Organic Search Free
2 Google Ads Paid
3 Bing Ads Paid
4 Facebook Ads Paid
5 Social Media Ads Paid


So basically, if you will invest your time into improving your traffic from Search Engines, you will get that Free traffic that converts well with our offers.

This is why we decided to make this training so all our affiliates can take advantage of this free resource. Once you improve your SEO, you will notice your conversions increase as well.

 

 

Increase Conversion Rates on your site using SEO

 

If your business offers products or services where users type in search queries to find information, then SEO should be a high priority. Here are 5 of SEO’s key benefits:

 

  • Free Traffic that converts: The higher a website ranks for keywords, the more traffic you will receive. In fact, the #1 position in Google on average has a 27.5% Click Through Rate according to the Advanced Web Ranking CTR study.

         This is basically more free traffic that converts better.   

  • Improved Visibility: The more keywords your website ranks for and the higher they rank, the more often your brand is visible to potential customers. 
  • Credibility/ Trust: Websites that appear higher in the search results are viewed as more trustworthy and credible. In fact 98% of all searchers choose a business that is listed on Page 1 of the results. 
  • Social Presence: SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels. 
  • Beat your competition: SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to outperform in the number of customers and sales. (moz.com/)

 

How SEO works?

Google (or any search engine you're using) has a crawler that goes out and gathers information and stores it in a database about all the content they can find on the Internet- a process known as indexation. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

 

There are a lot of factors that go into a search engine's algorithm, and here's how a group of experts ranked their importance:

google-ranking-factors.jpg

 

(https://moz.com/blog/weighting-the-clusters-of-ranking-factors-in-google-analytics-whiteboard-friday)

 

The 3 essential components of SEO

Keep in mind that there are three main variables that affect your website’s SEO. All three are crucial and must be taken into consideration if you want to have a very competitive ranking. 

Technical SEO

 On-Page SEO 

 Off-Page SEO

 

Technical SEO for your website

In short, it’s the skeleton of your pages: page loading time, mobile responsiveness, site errors and HTTPs - secure pages.  

Just like your body needs bones for support, so does your website. Without good Technical SEO, your other SEO efforts will be almost useless. Why? Because it’s the basics. When it doesn’t work well, all Search Engine crawlers know it, your visitors know it and most importantly -  GOOGLE knows it.

 

code-crawl-error.jpg 

Your pages cannot have any disturbances. As soon as your technical side stops performing - you start losing both ranking and visitors.

Page Loading Time

How many times did you start wondering if a page is even working when it takes more than 5 seconds to display any content? You press the “back” button and either load that page again or look for other alternatives without even giving that page a second chance.

 

Best scenario, is if that visitor tries again, your bounce rate will increase.  Worst, that visitors didn’t give your page a second chance and visited another website instead. In reality even your best scenario is bad- high bounce rates will discourage Google from ranking your website high. So try to keep your page load time as low as possible.

Page load time should be MAXIMUM 3 seconds.

Anything more than 5 seconds and your  bounce rate is 100%.

 

mobile-page-speed-new-industry-benchmarks-01-01-download.jpg

https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/


Test your pages speed with any of these free tools:

  1. Google PageSpeed Insights
  2. GTmetrix


Tools to Use

The easiest tool(s) we've found are the YSlow and Page Speed Plugins for Firefox/Firebug.

Firebug  - https://addons.mozilla.org/en-US/firefox/addon/firebug/3

YSlow  - https://addons.mozilla.org/en-US/firefox/addon/YSlow/

Page Speed  - https://code.google.com/speed/page-speed/download.html


Mobile Responsiveness

Last year, we started talking about the importance of making your website mobile friendly in the article Make Mobile Money, and we will talk about it again because, you know...nothing changed, it’s still important.

mobile-optimization-is-a-big-deal.jpg

This is where the future is going guys: more and more of your visitors get access to better phones and have no need to use desktop.

 

Back in 2014 it was predicted that this would happen and it’s finally here. New data from statscounter  shows that mobile has already started beating desktop usage.

 

As of June 2018, Mobile usage is 52.52% and Desktop 43.63%.

StatCounter-comparison-ww-monthly-201707-201807.png

http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet



This data makes so much sense though. Think about it: you’re at home on the couch, if you’re bored, you reach for phone. You’re waiting in line or for a date? You get on your phone. Going to the toilet (okay, this not really sanitary) but people do take their phones with them to the bathroom. They’re small and practical and offer you all the entertainment you want.

Speaking of entertainment on mobile, if people are searching to watch a video, read an article or a book, as a smart affiliate marketer, that’s your golden opportunity. Be there when they need you, be easy to find and simple to use on mobile.

We will talk in more details about optimizing your website for mobile in a later lesson. For now:

 

  1.  Test your website’s friendliness: Your website has to be designed specifically for mobile in terms of content and structure, it’s really not enough have a responsive site. It has to offer a good mobile experience. Does it look nice and inviting on all devices or do you have to zoom-in to read anything? Here is a tool to help you run a mobile-friendly test.  
  2.  Segment your mobile vs desktop users: Segment your mobile vs desktop users and gather data specific for your site. Hint: this will show you which users convert better.



Site Errors - Fix them

All those missing pages, 404 Errors, dead links, duplicate content will negatively impact your search engine optimization. As soon as a crawler reports an error on your site, it will label it as not user-friendly and decrease your ranking.

Google wants to minimize all the annoyances related to site errors and will promote websites that work. It’s that simple.

“Website crawl errors can prevent your page from appearing in search results.” Google

 Test your pages and pay attention to all your crawling errors and do something about them. You can get a Crawl Report directly from your  Google Search Console. You want search engines to easily access all the data on your website.

 

crawl-error-report.png

404 Error

Usually, when a visitor requests a page on your site that doesn't exist, a web server returns a 404 (not found) error. This response code clearly tells both browsers and search engines that the page doesn't exist. As a result, the content of the page (if any) won't be crawled or indexed by search engines.

Use a temporary fix for your 404 errors with a 302 redirect. You tell crawlers that your page isn’t currently active but will be in the near future. Which is way better than a 404. Google also promised that 301 and 302 redirects will keep the page authority. We’ll tell you how to do that in Lesson 6.

Since we started talking about status codes, here is a short review on status code classes.

 

What are HTTP status codes?

An HTTP status code is a server response to a browser’s request. When you visit a website, your browser sends a request to the site’s server, and the server then responds to the browser’s request with a three-digit code: the HTTP status code.

 

Common status code classes:

1xxs – Informational responses: The server is thinking through the request.

2xxs – Success! The request was successfully completed and the server gave the browser the expected response.

3xxs –Redirection: You got redirected somewhere else. The request was received, but there’s a redirect of some kind.

4xxs – Client errors: Page not found. The site or page couldn’t be reached. (The request was made, but the page isn’t valid — this is an error on the website’s side of the conversation and often appears when a page doesn’t exist on the site.)

5xxs – Server errors: Failure. A valid request was made by the client but the server failed to complete the request.

 

HTTPs - secure pages

Back in February, Google made an announcement that all Chrome Browsers will mark all HTTP sites as non-secure starting July 2018 .

 

Have you noticed these notifications appearing on HTTP sites?

not-secure-site.jpg

Now you know why.

Not all users use Google Chrome that’s true. But it will have a major impact on your website visits since most visitors use it.

 

Browser Version Market Share Worldwide - June 2018

 

Chrome 67.0 15.47%
Chrome for Android 29.31%
Chrome 66.0 9.34%
Safari iPhone 9%
Firefox 60.0 3.4%
IE 11.0 2.68%                      

 

Do you have to upgrade all your affiliate websites to HTTPS Certificates? Probably yes. 

Review your websites analytics. What browser do your visitors use? If your website has similar statistics to the findings mentioned above then the answer is YES.

You will lose a lot of traffic if you don’t upgrade.


On page vs Off page SEO

On-page and Off-page while different from one another, they are both crucial to focus for  seeing results. On-page SEO refers to optimizing individual pages of your website. Off-page SEO tackles factors outside of your website that can affect rankings. (http://victoriousseo.com)

Our next lesson will cover more about On page SEO and how you can implement it on your website.

Source: www.reliablesoft.net , searchengineland.com .https://www.wordstream.com, https://moz.com

 

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