5 Basic Must-Haves

You know how people judge books by their cover? The same principle applies to websites. A nice design and a functional website means quality content that visitors can trust. More trust = more revenue ($$$).

  1. Logo: a logo is a representation of who you are. It goes everywhere you want to establish your online brand. Throughout your site, make sure that each page has your logo.
  2. Good site name - keep it short and relevant to your URL and logo. Be consistent.
  3. A contact page - visitors feel at ease when they see that you can be easily reached.
  4. A DMCA page - more on DMCA pages here below. 
  5. Great content - offer quality content and keep ads to a minimum to have return visitors. Too many ads on your site will tell your visitors that you care more about making money than their experience on your site.


Basic website checklist: “Purpose to Exist”






“Purpose to exist”

Your website does not have a reason to exist, if you design it poorly. These 5 basic must-haves are the bare minimum of what you should create for your site. To be accepted into the Ad-Center program, your website site needs a “purpose to exist” first.

Your links must not direct people to non-functional landing pages,  including landing pages that interfere with a person’s ability to navigate away from the page. This is one of the biggest trust breakers in digital marketing.

What is a DMCA page?

DMCA: the Digital Millennium Copyright Act (17 U.S.C. § 512)  is a United States copyright law that criminalizes production and dissemination of technology, devices, or services intended to circumvent measures (commonly known as digital rights management or DRM) that control access to copyrighted works. It also criminalizes the act of circumventing an access control, whether or not there is actual infringement of copyright itself. In addition, the DMCA heightens the penalties for copyright infringement on the Internet and requires a response to takedown notices.

If users can upload content to your site:  the uploaded content might be copyright infringement and you will receive a takedown notice from the copyright owner. When you receive such notice, you are required to respond as soon as possible, if the notice meets the DMCA requirements.

Ad-Center  requires a separate DMCA page that only deals with copyright-related guidelines and rules.

If you need help creating a DMCA page, we found this useful link here.




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