Do you think that a desktop version of your site is enough in today’s digital marketing?
Yes? Get off the web please!
Not kidding, get that site off the web. Your website is providing a poor experience for a lot of visitors and it is probably not doing you any good.
In addition of it being a mandatory feature of your site, we’ve gathered some facts about mobile usage vs desktop. Hopefully it will convince you, to keep your website up-to-date with today’s trends.
1. Desktop is only important for daytime “at work” audiences, but Tablet and smartphone dominate in the evening.
As of 2015, Search Engines like Google have already started to favour mobile-friendly websites over the others. So if you want to maintain your site within the top Alexa rankings, you must have a responsive design.
2. Get traffic from top countries. Make sure your site is available to their device of choice.
Attracting high quality traffic to your website is not as easy as : “If you build it, they will come.”
It’s more like, “Build something for them, so they can come.”
Before you apply to Ad-Center as a publisher, make sure you fix your website’s responsiveness.
This is one of the first things we will check when reviewing your site and one of the hardest things to fix if your website was not built to be responsive.
Not sure if your site is mobile responsive?
You can test your site here.